Shea Moisture CEO Rich Dennis Addresses The Controversial Ad With The Breakfast Club
If you part of our mailing list community, y’all know I ripped Shea Moisture a new exit point for their rear end with a pretty Epic Rant a week ago and we shared emails from The Lovelies in our community talking about this confusing commercial incident.ell the Shea Moisture CEO Rich Dennis talked with Charlemagne Tha God, Angela Yee and DJ Envy on The BreakFast Club about The Controversial Ad that brought the wrath of many (including
Well, the Shea Moisture CEO Rich Dennis sat down and talked with Charlemagne Tha God, Angela Yee and DJ Envy on The BreakFast Club about the controversial “white girl” ad that brought the wrath of many (including lil’ ol me).
The Shea Moisture Boss addresses the claims that they have changed their formulas and recipes at the 21:30 minute mark of the video.
He says that they DID NOT change the formulas, but instead made new product lines. There is a lot of confusion over this, even Curly Nikki’s website was asking questions. Some people say the products don’t work the same, other say that everything is fine, so who do YOU believe?
I honestly don’t know what to think, but if the man says they didn’t change the formulas, I can’t say much else without proof. So Imma leave that for y’all to discuss.
The Shea Moisture CEO also makes a plea to long-time Shea Moisture supporters and fans of Black Businesses succeeding after the 13:15 mark in the video. Explaining the realities of expanding or dying out as a business.
I’ll admit, I still think them putting that video out in the fashion that they did should have been an obvious “No-No”, but being someone that runs a Black business and supports Black business, I feel a little better seeing the CEO’s reaction to Shea Moisture’s screw up and it is good to see that the opinion of Black women is not being blown off, but taken seriously.
Rich Dennis explained that if his business doesn’t continue (or not allowed) to expand, the large corporate competition will continue to move into the natural hair space, and they will simply brand different lines of products towards Black women to get the money and those major companies have huge budgets that will be hard to go up against if Shea Moisture can’t grow their business.
Looking at it from a business standpoint, that is a scary thought because NOT expanding could mean you are ALLOWING your competitors to take your customers because they have they money to crush you in a big fish vs little fish type of situation.
I honestly understand where he is coming from and I will keep watching watch Shea Moisture does before I judge or boycott.
Many CEOs don’t feel the need to explain themselves to ANYONE, looking at the way Shea Moisture has responded to the criticism shows humility and that they care about the feelings of Black women.
At BlackHairOMG, we’re going to take a “wait-and-see” approach and we’ll proceed accordingly from there. Check out the interview below…